Four phases. A real pipeline by week five.
Every engagement runs the same disciplined process, nothing gets activated until the strategy behind it has been properly built.
Two established sales methodologies sit behind how every engagement is run: consultative selling and challenger selling. Most vendors pick one. This uses both, applied prescriptively.
Consultative
Genuinely understanding a business's product, market and pipeline before recommending anything. That's what Phase 1 exists to do properly, not a courtesy call before the pitch.
Challenger
Having the confidence to teach a customer something new about their own market and take control of the conversation, rather than simply taking instructions.
Prescriptive
Diagnose thoroughly, then prescribe one clear, specific path forward, not a menu of options. That discipline is why the same four phases run in the same order, every time.
The result is a methodical, repeatable process built to remove guesswork from a market that punishes it.
Immersion & Discovery
Weeks 1–2Before any outreach happens, the product, pricing model, current pipeline and win/loss history get taken apart properly. That includes structured conversations with your existing customers, sales team and leadership, so the strategy that follows is built on how deals are actually won and lost today, not assumptions.
A written diagnosis of what's working, what isn't, and why, agreed with you before moving on.
Competitor Analysis
Weeks 2–3The UK automotive technology market moves fast and most competitive decks are out of date within a quarter. This phase rebuilds the competitive landscape properly, positioning, pricing, feature gaps, and turns it into an objection handling playbook your team can use in the room, not a slide that sits in a drive.
A live competitive battlecard and objection handling playbook, ready for the first calls.
GTM Strategy & ICP Definition
Weeks 3–4This is where the strategy becomes a plan. A precise ideal customer profile, a tiered target account list (not a generic AM100 export), messaging by segment, and a pipeline model with 30/60/90 day milestones you can actually be held to.
A tiered target list, segment messaging and a pipeline model with 30/60/90 day milestones.
Activation
Week 5 onwardStrategy without activation is a document. This phase puts it to work, outreach through the network of 15,000 contacts built over 20 years, run day to day by a dedicated data and campaigns team rather than left to one calendar, structured campaigns through HubSpot or your existing CRM, and direct warm introductions where they count. You get full pipeline visibility and regular reporting throughout, not a monthly summary email.
Live pipeline, warm introductions in motion, and a reporting cadence you can set your clock by.
Every engagement runs as a monthly retainer plus a success fee, so cost stays aligned with the results delivered.
Light touch engagement
From £1,000/month
For businesses with their own GTM strategy and pipeline already moving, who need senior sales leadership and deal support layered on top. Go to market strategy and network activation sit outside this tier, and can be added if the need grows.
Full engagement
£2,500/month + 5% of contract value
The model roughly seven in ten engagements run on. Covers the complete four phase methodology, discovery, competitor analysis, GTM strategy and network activation, plus ongoing sales leadership through delivery.
Full CRO rebuild
£5,000/month
A complete fractional CRO engagement, sales methodology, process and structure reviewed and rebuilt from the ground up, combining our own industry experience with what your team has already learned on its own journey so far.
Every engagement is scoped to the business first, book a call and we'll agree the right shape and numbers for yours.
What people usually ask before we start.
Do you work with my competitors?
No. We work with one client per category at a time, so the network and playbook built for you are never shared with a business competing for the same customers.
Is it really just you?
No, we're not a one person operation. Strategy, positioning and every client relationship are owned personally by senior leadership, backed by two full time team members who cleanse the contact data and run the outreach campaigns day to day, plus a paid network of industry colleagues who open doors and make introductions where they count. You get senior judgement on what works, without the whole thing depending on one person's calendar.
How is this different from hiring a full time sales director?
No recruitment cycle and no time lost ramping up. You get senior sales leadership and an established network of 15,000 contacts from week one, at a fraction of the cost of a permanent hire, and the engagement can scale down once the need eases.
What happens once the engagement ends?
You keep the sales process, CRM discipline, pipeline and relationships built along the way. The aim is to leave your team able to run it without us, not to create a dependency.
How quickly will I see results?
Activation, the outreach and pipeline building phase, starts in week five once discovery, competitor analysis and GTM strategy are done properly. Most engagements have live pipeline and warm introductions moving from that point.
See what this looks like for your business.
Book a call and we'll map the first ninety days against your product, pipeline and market.